FITUR 2027

FITUR 2027: Exhibition Stands for Tourism Buyers and Travellers

FITUR 2027 takes place from 20–24 January 2027 at IFEMA MADRID, Spain, bringing together tourism boards, travel companies, hospitality brands and international buyers.

For exhibitors, the challenge is creating a stand that supports professional meetings during the first three days while remaining engaging and accessible to public visitors over the weekend.

Stall Designs provides custom exhibition stand design, 3D visualisation, fabrication, branding, AV integration, installation and dismantling services. Whether you need a destination pavilion, hospitality showcase or TravelTech booth, we can help plan a functional exhibition space around your business objectives.

One FITUR Stand, Two Different Visitor Journeys

FITUR welcomes two distinct audiences: tourism professionals during the trade days and leisure travellers during the public weekend.

A well-planned exhibition stand should accommodate both without sacrificing meeting space, brand visibility or visitor comfort.

20–22 January: Meeting Tourism Buyers and Business Partners

During professional days, exhibitors focus on partnerships, distribution agreements and business development.

Useful stand features include:

• Comfortable meeting tables for travel buyers and partners.
• Semi-private discussion areas for business negotiations.
• Digital screens presenting destinations, services and travel products.
• Reception counters for appointments and visitor assistance.
• Storage for marketing materials and staff belongings.

Clear separation between meeting and presentation zones helps teams manage multiple conversations.

23–24 January: Welcoming Leisure Travellers

During public days, visitors explore destinations, holiday experiences and travel services.

Large destination visuals, accessible information counters, interactive displays and concise messaging help communicate the offering quickly.

Exhibitors can retain the main stand structure while adapting activities from scheduled professional meetings to consumer enquiries and destination presentations.

Country Pavilion Stand Design for FITUR 2027

FITUR attracts national tourism boards, regional authorities and destination management organisations representing multiple locations or tourism businesses.

Country pavilions need a consistent national identity while giving individual participants suitable visibility and space to interact with visitors.

Our country pavilion stand design services can support shared branding, regional display counters, meeting areas, multimedia presentations and organised visitor circulation.

A practical pavilion layout may include a central reception, individual destination zones, shared hospitality facilities and branded information displays.

The objective is to help visitors identify relevant destinations and connect with participating businesses without confusion.

Exhibition Stand Design for Hotels, Tour Operators and TravelTech

Different tourism exhibitors need different presentation environments. The booth should reflect the products, services and visitor interactions that matter most.

Hotels and Resorts

Hospitality exhibitors can use large property visuals, resort videos, comfortable meeting spaces and branded reception areas to introduce accommodation experiences.

Dedicated discussion spaces help sales teams meet travel agents, corporate buyers and distribution partners.

Tour Operators and Destination Management Companies

Tour operators benefit from clearly organised destination displays, itinerary presentations, brochure storage and meeting tables.

For businesses promoting multiple locations, separate presentation zones make travel packages easier to explore and compare.

Travel Technology Companies

TravelTech exhibitors may require interactive screens, live booking demonstrations and accessible product-presentation counters.

Reliable power arrangements, suitable connectivity and visitor circulation should be considered during design development.

Our custom exhibition stand designs can combine demonstration areas, branded displays and meeting spaces according to each exhibitor's requirements.

Share Your Floor Plan & Request a FITUR 2027 Stand Quote → +91-97111-55034

Custom Stand or IFEMA Turnkey Package: Which Should You Choose?

FITUR provides organiser-supplied turnkey stand packages and space-only arrangements for free-design stands.

Turnkey stands can suit exhibitors requiring a defined construction package with essential stand elements. Modification and branding options depend on the organiser's package conditions.

Custom free-design stands provide greater flexibility for distinctive branding, multiple meeting areas, destination presentations and technology integration.

Exhibitors participating in several events may also consider modular exhibition stands, where reusable components can be adapted to different layouts.

Before choosing, consider the complete budget, including construction, graphics, electrical services, furniture, transportation, installation and dismantling.

FITUR 2027 Stand Construction Rules at IFEMA MADRID

Custom stand projects must comply with IFEMA MADRID's technical and safety requirements. These rules can influence stand height, wall placement, structural design and construction planning.

Stand Design Approval Deadline

The official FITUR 2027 exhibitor guide specifies 13 December 2026 as the deadline for submitting free-design stand projects through the exhibitor's Expo Zone.

Hanging structures and other specialised installations may require additional documentation and approval.

Height and Construction Requirements

The exhibitor guide establishes several important requirements:

• Maximum stand perimeter height of 4 metres.
• Certain decorative elements may reach 6 metres with the required setback and location approval.
• Blind walls cannot occupy more than 50% of an aisle-facing side.
• Double-decker stands have a maximum height of 7 metres, along with additional technical and location restrictions.
• Applicable assembly, electrical, safety and venue-access requirements must be followed.

These are selected requirements, not the complete rulebook.

Exhibitors should consult the official FITUR 2027 Exhibitor's Guide and confirm approvals before construction.

From 3D Stand Design to Installation in Madrid

Stall Designs follows a coordinated approach to exhibition stand planning and execution.

1. Project Brief: Review the booth area, floor plan, open sides, branding, target audience, display needs and budget.

2. 3D Stand Design: Develop a layout showing reception counters, meeting spaces, presentations, lighting and storage. Our 3D design services help exhibitors evaluate the concept before fabrication.

3. Technical Planning: Review the proposed design against relevant IFEMA requirements and coordinate documentation where applicable.

4. Fabrication and Branding: Plan structural components, printed graphics, display systems, furniture and lighting according to the approved scope.

5. Installation Coordination: Arrange the agreed logistics, venue access and installation activities within the organiser's schedule.

6. Handover and Dismantling: Review the completed stand and coordinate post-event removal under the applicable venue guidelines.

The final production and installation scope is established during project planning and quotation.

Relevant Exhibition Projects by Stall Designs

Our exhibition stand portfolio features completed international projects demonstrating experience across different industries and stand formats.

House of Botswana — JCK Show 2026, Las Vegas

A 102 sqm project featuring national-identity branding at an international jewellery exhibition. This provides a relevant example for organisations considering branded national exhibition spaces.

Kiperin — Vitafoods Europe 2026, Barcelona

A 33 sqm exhibition project completed in Barcelona, demonstrating Stall Designs' project experience in Spain.

Department of IT & Electronics — India Electronica 2026

A 305 sqm project for the Government of Uttar Pradesh's Department of IT & Electronics, representing relevant public-sector exhibition portfolio experience.

These are completed projects from related exhibition settings, not claims of previous FITUR construction.

What Do You Need for a FITUR 2027 Stand Quotation?

Before requesting an exhibition stand design and fabrication proposal, prepare:

• Exhibition hall and stand number.
• Booth size, dimensions and open sides.
• Official stand floor plan.
• Brand logo and design guidelines.
• Products, destinations or services being presented.
• Required meeting tables and visitor seating.
• Screens, AV equipment and display requirements.
• Storage, hospitality and approximate budget.

For country pavilions, include participating organisations and their individual branding requirements.

Providing these details helps the design team develop a more accurate proposal based on the available exhibition space.

Plan Your FITUR 2027 Exhibition Stand with Stall Designs

Whether you are exhibiting as a tourism board, hotel group, tour operator or technology company, your stand should provide an effective environment for presenting your services and meeting prospective business partners.

Stall Designs can help you plan a custom exhibition stand around your branding, visitor requirements and available exhibition space.

Request Your Exhibition Stand Quote → sales@stalldesigns.com